Survey results

Common Worries & Concerns - Question 1

• 68% of respondents worry about their parent's physical health, with over half also concerned about how they’re coping generally (53%).

• 41% worry about whether their parent needs their help, and 40% about potential falls.

When Roles Begin to Shift - Question 2, 4, 5 & 7

• Over half (54%) say roles have already switched with their parent(s), typically happening when they were around 48 years old and their parent was around 73.

• A third (33%) felt a sense of responsibility, while general ageing (57%) and declining health (50%) were the most common drivers.

What Role Reversal Looks Like - Question 3

Among those who have switched roles:

• 54% help with official documents

• 49% are now the designated driver

• 47% assist with digital devices / security

• 47% help manage their parents' finances

• 39% feel more like a caregiver than a child

Daily Life Support - Question 8

• 39% help set up tech, 36% give lifts, and 35% do food shopping.

• Practical help extends to appointments, bills, gardening, DIY, and even personal care (e.g. 6% help with bathing).

How Caring Affects Daily Life & Work for the Sandwich Generation - Question 10

• Nearly 1 in 5 (19%) have cancelled social plans

• 18% have taken annual leave to help or care for their parent

• 15% have reduced working hours earlier than planned

• 14% have had to leave work unexpectedly

Time Commitment - Question 12 & 13

• On average, people visit their parents 2 days a week, and call them 3.2 times per week.

• 33% have a set day to help, with tasks ranging from making tea and gardening to medication reminders and cooking.

Why Staying at Home Matters - Question 16 & 17

• 94% say it’s important their parent stays in their own home.

• Top reasons:

  • Comfort: 63% say it’s about familiarity and independence

  • Security: 51% say they feel safer at home and knowing their neighbours (52%)

  • Emotional well-being: 44% cite memories

Attitudes Toward Professional Care - Question 18 & 19

• Only 9% currently have carers going into the home — and 61% haven’t discussed any care options at all.

• But:

  • 48% say they’d hate to see their parent leave home

  • 40% say it’s vital to trust anyone entering their parent’s home

  • 24% would value carers helping their parent continue to do the things they love