There’s no age limit on becoming a social media star, as the elderly generation of Instagram are currently proving. In the past year, the ‘granfluencer’ has come onto the scene – which is a new demographic of influencers who could be your Grandma or Grandpa. Some elderly influencers such as Pauline and Geoffrey Walker post the kind of adorable content you would expect your Grandma to post such as pics of their garden and knitting projects whilst other ‘Grandfluencers’ are defying the stereotypes. Joan MacDonald from @trainwithjoan is a 74 year old athlete with an account dedicated to sharing her inspiring fitness routine and there are also Granfluencers such as @iconaccidental who specialise in fashion content and have an instagram feed most 18 year olds would die for.

At Consultus Care, we wanted to know which senior influencers are the most popular on Instagram. To calculate this, we analysed Instagram data to find the most followed senior influencers. Based on the number of followers for each influencer, we were also able to calculate the average earnings for each post. Our calculations show that the most popular senior influencer on Instagram earns an incredible £4,953 – £8,255 per post on average! See below for the rest of the results.


To calculate which senior influencers are the most popular on Instagram, we built a list of 50 high-profile influencers over the age of 55 based on research and the ‘similar accounts’ suggestions from Instagram and recorded the number of followers for each account. We then used the Influencer Marketing Hub Instagram Influencer Earnings Calculator to find the estimated earnings for each post. We also converted the results from US dollars into UK pounds.

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Consultus Winter Bonus Package and Prize Draw

As we all know, winter is coming, and we have a waiting list of over 300 hundred clients that are in desperate need of incredible Live-in Carers to provide outstanding care and companionship over the coming months. Therefore, we are proud to introduce our unrivalled Winter Bonus Package!
What is included and what are the terms and conditions of this Winter Bonus Package and Prize Draw?

  • Work between 1st November to 31st January including Christmas and New Year and earn from £8,500 – £13,000 in 12 weeks!
  • Within the Care sector, there are varying standards of training, however with Consultus you’ll receive our top accredited Skills for Care Centre of Excellence training 
  • Free accommodation whilst on practical training at one of three excellent Carer Houses
  • Entry into our Christmas Prize Draw where you can win a Red Letter Day worth £500
  • Entry into our 12 Days of Christmas Daily Prize Draw (when you work between 15th Dec – 5th Jan)
  • Support, discussion, friendship, and community via Ask A Carer, our peer-to-peer facility
  • Satisfaction and reassurance of working for an established family-run company that will be celebrating its 60th year in 2022!